jon's log

The Nike Better World Project is an initiative by Nike which helps to “better” the world we live in. To be more specific, Nike recycles different objects to make performance apparel and shoes and basketball courts. Nike also tries to bring attention of war, homelessness, HIV awareness, and the less privileged around the world.

Nike is using the power of sports and its brand recognition make the world a better place.

This commercial recycles all the classic and iconic Nike commercials to introduce this special initiative cooked up by the folks in Beaverton, Oregon.

AC

(Source: nikebetterworld.com, via followthecalt)